Try sending a copy of that article to the boards of some major advertisers on CNN and see how they respond or if they respond.
Heh. You know, as much as anything else, it may be human nature's resistance to changing horses, whether in midstream or not. "It's just the way we've always done it" is a phrase you hear a lot. Established relationships/structures are hard to overcome; been there, done that myself. Successful "cold" calling, if you will, is an art as much as a science. People are inclined not to fix something that ain't broke??? They have to be convinced the current state of affairs may in fact be counterproductive to their goals. A better mousetrip is not always self evident?
FGS