[ForGod'sSake]

Some of the big pension/retirement investment companies like to invest in these losers.

Maybe there's some common interests that tie these groups together. A common thread perhaps??? Nah, I'm sliding into tinfoil thinking here. Couldn't be......right?

I see the same problem with tv advertisers paying more for a 1 minute ad on CNN which has significantly less viewers than Fox News.

Huh?! Got some documentation for that? It would add some credence to my argument re target audiences/demographics. That is, you don't necessarily play to the higher income demographic, you go where there's easy pickins'. The simpletons that watch CNN might be a good place to try separating a fool from his money?

[Grampa Dave]

There is a common thread among the liberal losers.

RE the ad differential of CNN versus Fox News. That has been posted a couple of times on Free Republic via documentation of the rates charged/paid for ads.

I don't know how to access that, but it should be right there if you knew where and how to access it.

[Grampa Dave]

Go to this Yahoo search thread re ad $'s for Fox News and CNN. There are some very interesting comparisons:

http://search.yahoo.com/bin/search?fr=ybr_sbc&p=TV%20ad%20rates%20of%20CNN%20and%20Fox%20News

[Grampa Dave]

Here is the article I was semi citing. This was a WSJ article that appeared in SFGate.com

http://www.sfgate.com/cgi-bin/article.cgi?file=/news/archive/2004/05/20/financial0858EDT0032.DTL&type=printable

---

This is just an excerpt:

For Fox News, ad-sales market isn't fair, balanced
- JULIA ANGWIN, The Wall Street Journal
Thursday, May 20, 2004


(05-20) 05:58 PDT (AP) --

NEW YORK -- Paul Rittenberg, head of advertising sales for the Fox News Channel, got on the phone recently to counter a lowball offer. Chrysler wanted to buy nearly $2 million of commercials -- but at a cut-rate price of $8 per thousand viewers.

Mr. Rittenberg pushed for $11.98, almost a dollar below his original asking price. Chrysler turned him down. As he hung up the phone, Mr. Rittenberg said nervously, "I hope CNN didn't get it."

The haggling illustrates a frustrating paradox for Fox News. No longer a struggling upstart, it is beating Time Warner Inc.'s Cable News Network handily in the ratings. But in the peculiar market for television advertising, where the usual rules of supply and demand don't always apply, it has trouble commanding the same rates as its rival.

[calrighty]

Like new cars?