So, exactly what is it they are intending to do with all these homeless people ~ maybe convince some of the neighbors to move away and sell their McMansions on the low side to the Temple?
So many questions, so few answers. Now, if Reform (and other non-proselytizing Jewish groups) would take up the encouragement of new members, we really wouldn't have any questions to ask of them.
No, I don't buy the "We're just doing charity" response. If Jewish charity is "good enough", then Judaism itself is equally "good enough" for these guys and might lift them out of their lives on the streets. It's time for the rabbi to earn his keep.
The highest form of charity is helping another person become a productive member of society.
This is showing off to impress the liberal media and get attention.