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Seeing red? It may be your law firm
Boston Globe ^ | November 16, 2005 | Sacha Pfeiffer

Posted on 11/16/2005 11:11:02 AM PST by kingattax

What mood is your law firm?

A study of the country's 200 most profitable firms found that more than half of them -- 116, to be exact -- have blue logos, websites, business cards, and other advertising materials.

Why blue? Maybe because it's what's known in the marketing business as a ''low arousal" color, one that elicits a sense of calm and relaxation. Blue also projects an aura of royalty and authority.

Red, in contrast, is an adrenaline-pumping, ''high arousal" color that exudes excitement, action, and aggression, says Tom Simons, founder of Partners + Simons, the Boston ad agency that did the study.

Red has even been shown to raise blood pressure, which may be why only 19 percent of the law firms surveyed chose it for their brand identity.

(Excerpt) Read more at boston.com ...


TOPICS: News/Current Events
KEYWORDS: blue; lawfirms; logo; red

1 posted on 11/16/2005 11:11:04 AM PST by kingattax
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To: kingattax

The White House must agree with this assessment.

W. wears a red tie when making strong speeches, blue when making comfort speeches.


2 posted on 11/16/2005 11:13:50 AM PST by Hoodlum91
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To: kingattax

The lawyer logos should all be fecal brown, the color of corruption, incompetence, and massive legalized extortion and theft.


3 posted on 11/16/2005 11:19:41 AM PST by FormerACLUmember
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To: Hoodlum91

A yellow tie means, "STFUMonicaifyouknowwhat'sgoodforyou"

4 posted on 11/16/2005 11:20:02 AM PST by martin_fierro (< |:)~)
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To: FormerACLUmember

Why don't you tell us how you really feel about lawyers?


5 posted on 11/16/2005 11:20:39 AM PST by Unam Sanctam
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To: Hoodlum91

Just checked and yup, my website is blue.

http://www.maryellenroselaw.com/


6 posted on 11/16/2005 11:27:01 AM PST by Mercat (God loves us where He finds us.)
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To: kingattax

Is this the Globe's way of saying that the occupants of red states are prone to excitability and violence, while those in blue states are calm, serene, and reasoned?


7 posted on 11/16/2005 11:47:15 AM PST by Emile
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To: FormerACLUmember

Kill all the lawyers.


8 posted on 11/16/2005 12:00:53 PM PST by subterfuge (Obama, mo mama...er Osama-La bamba, uh, Bama...Banana Rama...URP!---Ted Kennedy)
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