I actually witnessed his Grey Goose girls in action. Basically out of work actresses who were paid to pose as customers in trend maker ginmills in Manhattan and order Grey Goose. They'd come in two or three at a time, order Grey Goose, pay cash and talk up the liquor to guys who tried to pick them up. They'd never identify themselves as being with the company.
THAT is slick.
However, it is also quite.. evil.