Their agenda is to stay in business
Partly.
The rest of their agenda consists of a government sanctioned majority of the market, but preferably a total monopoly.
They already have the achieved the first part, they are working on the second part.
What they are choosig to ignore (at their peril) is that there are more people like me out there than they wish to realize who have nothing to lose and are willing to tell it like it is.
As lying and deceitful as the anti-smokers are, I would believe something they said long before I believed anything out of PM.