Posted on 11/08/2005 11:27:25 AM PST by Panerai
Apple recently announced that it had sold more than one million videos on the iTunes Music Store (iTMS) in less than twenty days. Considering the limited video content that’s available—currently there are only five different television shows for sale and just over 2,000 music videos—combined with the limited availability of the new iPod with video capabilities, those seem to be pretty good numbers.
By way of comparison, Apple sold one million songs in the first week the iTMS went live, while it took a mere two days for users to subscribe to one million (free) podcasts. Yet by any metric, going from zero to one million sales is a pretty good month, particularly factoring in that only a very small fraction of iTMS customers own a 5G iPod’s that will play video.
Apple is staying mum on the percentages of music videos to TV shows and short films it has sold. Nor will it disclose whether more shows are on the way. Yet if recent history is any indication, the shows currently on offer at the iTMS are just the beginning. But strong sales should spur networks to begin offering more content on an on-demand basis.
“This is a new form of distribution that offers incremental revenue and doesn’t compete strongly with DVD sales,” Ross Rubin, director of industry analysis at NPD Techworld, told Playlist. “Networks and studios are learning to think of television more as a commercial product than ephemeral entertainment.”
(Excerpt) Read more at playlistmag.com ...
ipod ping
Here we go, the lightbulb moment for all the personal video also-rans.
The usual knockoff stampede that Apple always manages to inspire now seems to be a tad out of the loop.
Outside of watching a DVD rental and watching Miami Hurricane football, I honestly cannot remember the last time I watched TV.
Then I guess they're not marketing to you.
"Actually, Apple was the one behind the times and finally offered a video device."
You're focusing entirely too much on the hardware. And, as nice as Apple's is, that's not the story here; it's not the "lightbulb moment" to which I was referring.
My point being that I buy downloaded TV content and watch on altrnative devices.......I just don't turn on the tube anymore
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