Recently, I've taken to calling businesses that advertise in our local fish-wrap and asking them if the reporting/editorials therein accurately reflect their positions. It's been an eye-opening experience on both sides.
I can't help but think that, if more folks started challenging advertisers in this way, it might hasten the demise of the print media.
Good idea.
Many are advertising on the Internet for more hits and because of the 'elites' stupid politics.