No, silly. It's saying that google's innovations are making companies afraid and fearful in a sense, because google is creating new competition in many areas of business -- real esstate, newspapers, etc -- due to all of google's innovations and expansions in its business. Read the article!
esstate = estate
What innovations? What expansions? This is just blowing smoke for Google. Whatever the point is about what Google can do here, it's being packaged (and apparently effectively to some) as brand new and innovative.
And I've been reading articles for over 40 years, silly.
How is this a new thing with Google?
Internet search and internet access to information was around before google.
It's as if these people woke and realized it's not 1988 anymore.