Along with their populism and anti-business ethic.
It would have been better in the long run for the GOP to stick with the Republican president who busted the segregationists in Clinton's home state.
There's not much difference in the "Southern Strategy" Republicans and for example, the "Midwest Progressives" such as Gephardt (except on abortion; they're identical on things like Walmart, etc.)
What's funny is that I know many Democrats that are pro-second amendment, pro-low taxes, pro-science, etc., but tey will never vote Republican because of the racism they feel is rampant in the GOP; many believe that the "Religious Right" consists of unreconstructed slave-holders.