Seems you're in the minority that thinks that "good things" aren't being done. From the article: "Why do you want to make that the issue? That's not the issue. The issue is that we're here trying to help people," Cook said. No one disagrees with that, but the Red Cross says Anheuser-Busch is also trying to help."
No one is holding a gun to their head and forcing them to stand in the SBC line. If they don't like the message they can go to the ARC line. Does the SBC not have ANY water to hand out? Oddly, (not) the article doesn't seem to mention that. Go figure, typical MSM reporting.