Looks like great news. Just hope this isn't another one of those "breakthroughs" that is announced, then never heard about again.
No money in the drug companies pockets means you'll probably hear little else of it. However, there will be some real doctors out there that will use it because it works, and not because of any kickbacks. You'll just have to search real hard for them, and they're likely not to be in your HMO/PPO.