Remember she's a desperate housewife.
No matter what side of this issue one comes down on, the political consultants for Bush were deaf and dumb as to how a very large portion of their base would react. I think they were caught with the pecker in their hand. They simply did not see it coming. What a mess this has wrought! Now they are just trying to put out a fire by pissing the fire. If they cannot deveope a reasoned stategy to deal with this problem of their making, they need to keep their yaps shut.