It's all part of the principle of deferred gratification, and the sensible pursuit thereof.
If there is no beer in Heaven, there should be something even better!
The mind reels! I'm salivating over the thought. ... But I can wait. That's what I mean by deferred gratification!
Why do you think we can't get John Smith's Best Bitters in the United States? It's because it's being exported up there!