"Last week, Sean Hannity had Newt Gingrich coming on. I've already heard that show. Then he said he had Ann Coulter coming on. I've already heard that show. It's a rerun. You already know what he's going to say."
Hell, I could have written that.
The numbers are all scewed. If I listen to TS, then Rush, then Hannity or Medved, then Levin, then Savage, I am only 1 listener not 5. I'm sure listenership has gone up but it's also more spread out. JMO.
Listenrship is measured in quarterhour time segments. So if you listen to Rush between 12:00 to 12:15 and then the local farm report between 12:15 and 12:30, then each show gets a listener or a statistical number of listeners based on your response. So if you listen to Rush then to Hannity and then to Levin you count as 1 for each host, not one split among the hosts.