Sure Joe. That is why after hundreds of millions in free Dinosaur Media hype and promotion no radio station VOLUNTARIALY carries Liberal Talk Radio. They have to PAY for their air time. They have to pay for air time because they are SO "good".
Oh? In my market (I know the GM) the hosts don't pay for the air time. IT's barter. Carry the shows and the network spots, and get the show for free. Believe, Bennett, Hewitt, Ingram, Snow and others are doing the same thing. There are few hosts where stations pay for the syndicated guy and carry the spot load. Plus in my market, there's a station of local social conservative hosts, all pay for play.
You haven't explain the drop in audience for 1280?