So what you're saying is the market can't absorb more conservative talkers and the established ones are losing to the more varied choices? That means that new converts aren't coming on. Sort of like GM, Ford and Chrysler with Honda and Toyota in the market. Will Rush and Hannity become the GM and Ford of the talk markets?
What I'm saying is that the market HAS absorbed more conservative talkers, and that has indeed drawn listeners from Chevy Limbaugh and Ford Hannity. To stay with your analogy, there are plenty of listeners (such as myself) who want luxury rides such as Rolls Royce Medved. My point is that to know whether there are more overall listeners on one side or the other, you have to look at all the entire spectrum of shows, not just one or two. To say only that Limbaugh has lost ground says nothing at all.