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To: Trust but Verify
If gas prices stay high, American automakers are dead. Trucks and SUV's are the only money-makers they have.

You either fit the fit the paradigm of need, or perish
This is capitalism, we are a capitalist nation
They must adjust, compensate, "reinvent themselves" or die
26 posted on 10/03/2005 5:52:44 PM PDT by HangnJudge
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To: HangnJudge

"They must adjust, compensate, "reinvent themselves" or die"

They Adjusted - by selling SUV's at a premium and losing money on just about everything else

They Compensated - by creating financing arms to help move their inventory - becoming finance companies that were actually profitable

.....now for the reinventing. You forgot one other possibility.....a Ford/GM merger That would help their cost structure, especially in light of the reduced need for their vehicles.

It's interesting though - GM/Ford kind of parallel the path of Lucent in 2001 -- raise capital to lend to increasingly marginal customers (who can't qualify for the money themselves) to drive the sales of your product - and lock in recurring service revenues. When people got 0% interest, they didn't really care how much the SUV cost. Now that they can't afford to operate the SUV, can't sell it, or dispose of it otherwise, I wonder if GM/Ford credit arms will have a big spike in repos....


33 posted on 10/03/2005 6:09:33 PM PDT by RFEngineer
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