It's a free market. And a free market dictates that when demand exceeds supply, the price rises. ADDITIONALLY, because of the increased price, more supply is created and the market again reaches an equilibrium.
And the gasoline market has more demand than supply. Which is illustrated in the high price of gas. Therefore, any business in the market will do whatever it takes to create more supply.
Unless you don't believe that the free market will solve the problem?
What I believe is basic capital budgeting i.e. the amount of money that you have has nothing to do with whether or not a certain capital project is worth undertaking. I also beleive that vast uncertainty about the costs or timing of a project severly effects the decision-making process as to whether to undertake a project.