Free Republic
Browse · Search
News/Activism
Topics · Post Article

Skip to comments.

'60s war protest song is out of step in fashion ad (LAUGH ALERT)
Chicago Sun-Times ^ | September 26, 2005 | RICHARD 'DOPEY' ROEPER SUN-TIMES COLUMNIST

Posted on 09/26/2005 4:23:05 AM PDT by Chi-townChief

Tens of thousands marched on Washington last Saturday to protest George Bush's war in Iraq. The crowd included college-age activists, veterans of Vietnam War protests, entire families united against the war, and parents whose children have been killed in Iraq.

It was the largest protest yet against this war. Larger ones will almost surely follow.

If there had been a soundtrack to Saturday's march past the White House, you couldn't pick a much more appropriate song to kick it off than Jefferson Airplane's "Volunteers."

Released in 1969 by one of the most politically acute bands of the era, "Volunteers" was a scorching anthem for America's activist youth:

Look what's happening out in the streets

Got a revolution

Got a revolution. . . .

One generation got old

One generation got soul

This generation got no destination to hold, pick up the cry!

Come on now we're marching to the sea

Got a revolution

Got a revolution

Who will take it from you

We will and who are we?

We're volunteers of America

Volunteers of America

Volunteers of America. . . .

I was just a kid when "Volunteers" was playing on alternative radio, but years later, I remember the passion in a college teacher's voice as he projected the lyrics on a giant screen and talked about the power of rock music to galvanize a movement and to reflect the times.

More than 35 years later, it's a different war and a different time, but the American voice of dissent is still strong -- and sure enough, I did hear "Volunteers" last Saturday as that protest was under way.

However, it wasn't blaring from a loudspeaker in Washington. It was on my television, during a break from a college football game, and it was the anthem for a Tommy Hilfiger commercial, with lots of beautiful people undulating around in the name of . . . fashion.

Of course, this sort of thing is nothing new. For years, I've talked about rock songs of protest and anger that have been turned into ads for luxury cars or themes for conservative politicians.

But this has to be one of the worst. "Volunteers" for Tommy Hilfiger? How do the writers for "Saturday Night Live" come up with parody commercials these days, when the real things are so often so ridiculous?

mailto:rroeper@suntimes.com


TOPICS: Culture/Society; Editorial; Political Humor/Cartoons; Politics/Elections; US: Illinois; War on Terror
KEYWORDS: 1firstkeyword; aginghippies; antiwar; democrap; genx; hippies; leberals; leftis; liberalpigs; liberals; music; pigressives; rats; revolutionchic; sissyboys; the60sareover; volunteers; wannabees; war; wot
Navigation: use the links below to view more comments.
first previous 1-20 ... 61-8081-100101-120121-123 last
To: BikerTrash

I think that album was really about Donovan doing glam.....Bowie style sounds....very crisp production.


121 posted on 09/27/2005 9:21:31 AM PDT by wardaddy (You're too good for him.)
[ Post Reply | Private Reply | To 115 | View Replies]

To: Chi-townChief

I came around about 80....Carter sure helped.

what a wanker he was


122 posted on 09/27/2005 9:26:14 AM PDT by wardaddy (You're too good for him.)
[ Post Reply | Private Reply | To 113 | View Replies]

To: Chi-townChief

Jefferson Starship... wasn't there a white rabbit disease or bacteria found on the mall... one pill makes Cindy Tall... didn't the glue sniffing make Cindy stuck on stupid...


123 posted on 10/03/2005 11:51:19 PM PDT by Blind Eye Jones
[ Post Reply | Private Reply | To 1 | View Replies]


Navigation: use the links below to view more comments.
first previous 1-20 ... 61-8081-100101-120121-123 last

Disclaimer: Opinions posted on Free Republic are those of the individual posters and do not necessarily represent the opinion of Free Republic or its management. All materials posted herein are protected by copyright law and the exemption for fair use of copyrighted works.

Free Republic
Browse · Search
News/Activism
Topics · Post Article

FreeRepublic, LLC, PO BOX 9771, FRESNO, CA 93794
FreeRepublic.com is powered by software copyright 2000-2008 John Robinson