So?
The only reason that these companies are doing this is so they will not be involved in a big suit. That is all. That is how the gay issue has gotten its claws into free market.
This informs us about how better to spend our money so we do not help to advance culturally destructive socially liberal causes.
You say you're fiscally conservative but socially liberal? You're your own worst enemy. Destroy social conservatism and fiscal conservatism will die as well.
Boycott them all!