No, that is his responsibility if he or FEMA are the ones getting blamed. The media isn't going to help him so it's up to him. It is up to government officials to get their message out, not the media.
Reagan would have talked to the American public and articulated his message. Bush can't or won't do that.
After Bush's speech, even more people believe that the federal government screwed up.
Dean Reynolds of ABC News couldn't find a single person in Houston who thought the federal government "screwed up". Push polls are for handwringing FR pinheads, looking for a reason to bash this President.