Actually, I think the intention of that "letter to the editor" section was to encourage actually forming an organization to deal with an issue, not just making up the name of one and pretending to be its spokesperson. That's what I read from it, anyway.
Knowing that muslims are instructed from birth to lie to infidels, this sure sounds like an open invitation to me to make up the name of an organization out of blue, thin air, and name yourself its CEO. Doing that certainly wouldn't violate the letter of this particular instruction.