OK, here's the 'money', Money Magazine:
In an eight-year-old study paid for by AFFT, Harvard economist Dale Jorgenson noted that because the taxes paid by everyone in the chain of production are embedded in the cost of goods, prices could decline an average of 20 percent if all those taxes were scrapped.
Not that this is an important point, because there are hundreds of links which show fairtaxers quote Dr. Jorgenson as the main source for the embedded tax claims, including Linder and Boortz and fairtax.org. The extent of your denial is unbelievable. You really can't be serioius, at least I hope for your sake you are not.
Nice of you to be concerned. That's not too helpful though since it is no better anecdotal information than what you offer. The reporter writing the article has a clear bias against the FairTax and its just as likely his "sourece" is Brookings Institute.
Your claiming that to be the case certainly doesn't make it true. I'm after definitive proof - not hearsay from a questionable reporter. You'll have to do better than that.