"Mountain Dew" [sound of rifle shot] "it'll tickle yore innards!"
When Dew came out in the 60s the bottles used to have the hillbilly on it with an outhouse in the background and another hillbilly running for it. The bottles had a number of different versions of "Bottled by..." on them. "Bottled by Clem", "Bottled by Jim", etc. All a joke back then and it went along with the color of the soda.