They have different motives, to be sure, but their goals are the same: make alcohol consumption increasingly expensive, "shameful" in public, and a "disease" if imbibed in any amount in private. And they are winning, "at the margins," surely and steadily.
I have stated many times on FR that the loony left and righteous right are equally dangerous to our freedoms. Both want to use government guns to enforce their preferred morality and both feel emotionally satisfied when successful.
Your post was spot on.