Don't cry to me, pansy. Maybe you haven't been paying attention to politics for the last 20 years.
I have. GHWB got weaselly and lost in 1992. GWB got weaselly "compassionate conservative" and lost the popular vote in 2000. He won it in 2004, but only because he was running against Kerry whom even most liberals couldn't stand, and because of the security situation.
Reagan, on the other hand, campaigned as a hard conservative and even won Massachusetts in 1984.