The problem with air travel is that many people think they should be able to fly for $29.95. Of course, the STUPID AIRLINES have encouraged that!
What airlines SHOULD be doing right now is ADD fuel charges to ervy ticket. Be up-front with the flying public. Don't like it? Drive or take Greyhound.
Yes, my spouse works for a major (26 years). Yes, I am a business owner that has been able to pass "fuel surcharges" to customers.. Guess what? NOT ONE SINGLE COMPLAINT. And, we have booked or shipped 80% of the total year's Business Plan in, (Are you ready??)... FIVE MONTHS!!! (April to August). Last year (Apr04-Mar05) was 25% ahead of Plan.
So do I, and I have NEVER not gotten an aisle on SWA and usually get the exit row. I check in online and show up 30 minutes before. SWA flyers seem to think they are not allowed to sit in the exit row so it is usually available, LOL. Also often the bulkhead, since they travel in packs and want to stay together. If I'm with DH, we will take opposite exit row aisles and be comfy. The SWA boarding process is actually quicker than the majors.