Let private enterprise do it. They're already doing brilliantly in near space.
Is private enterprise somehow immune to the Cold Equations of Space? They're not.
And they're also not immune to the Cold Equations of Return on Investment. Aside from the fabulously profitable comsat market, private enterprise hasn't got much incentive to go into space right now.
Private enterprise hasn't given us little spaceships to fly around in (like George Jetson).
Some things things are not yet economically viable.
On the other hand, our "communicators" are very advanced.