It's on its way. Join the Dropping-of-the-Month Club and get a different variety sent in a colorful baggie each month.
So, what level of profit would you let them have? What is not "obscene"?
And where is their profit coming from? I see the price per barrel increasing and the wholesale cost being bid up, so I'm assuming their costs are increasing just as fast.
In case you missed...
http://stockcharts.com/gallery/?VLO