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This was obviously their "plan"...

Restoring coastal Louisiana will cost upwards of $14 billion dollars, while it is estimated that the cost of inaction will amount to more than $100 billion in infrastructure alone. Louisiana and its Federal partners, through the Breaux Act, developed the Coast 2050 plan, a blueprint for restoring coastal Louisiana in a way that will sustain its values for the nation and world. However, the effort to restore America's WETLAND will be the largest engineering project ever attempted in the world and will include; sediment diversions, marsh creation, barrier island restoration, shoreline protection, delta management, river water re-introduction, sediment and nutrient trapping and vegetative planting.

THE CAMPAIGN

America's WETLAND: Campaign to Save Coastal Louisiana
The State of Louisiana will work to raise public awareness of the impact Louisiana's wetland loss has on the state, nation and world and will gain support for efforts to save coastal Louisiana. In the largest, most comprehensive public education initiative in its history, Louisiana launched America's WETLAND: Campaign to Save Coastal Louisiana, with an initial three-year effort announced by Governor M.J. "Mike" Foster, Jr. at the Southern Governors' Association's annual meeting in August 2002. The campaign will establish the values and significance of this vast world ecological region and will highlight the pending economic and energy security threat posed to our nation by its destruction.

America's WETLAND campaign incorporates five objectives that will:

Establish a powerful, consistent and effective identity and brand along with images and core messages to define the problem and the impact of the loss of Louisiana's wetlands.

Create outreach opportunities and utilize comprehensive print and electronic media strategies to increase news coverage, educate the public and engender campaign support.

Develop a strong and active Cooperating Organizations' network to support dissemination of campaign messages and information to key audiences

Build an educational infrastructure through opportunities that engage youth and adults with America's WETLAND issues.

Develop funding opportunities to support the campaign and long-term restoration activities.

The America's WETLAND campaign will elevate issues associated with coastal land loss at local and state levels to national and world status. The State of Louisiana, with support from its congressional delegation, state legislature, and prominent business and civic leaders, will set the foundation and momentum for this global initiative.