[Veritas et equitas ad Votum]

Of course, but you're missing the point.

Economics is best analyzed by viewing things from an extreme perspective and then working back towards a more realistic scenario.

Would more people take a joyride if it cost them $1 or $100?

$2 or $50?

$3 or $20?

See where I'm going...?

[The Red Zone]

I think people would want more joy out of their ride.

[perfect stranger]

You have read the book called "Freakonomics" ?