Anybody who doesn't know that doesn't have an opinion worth listening to.
Assuming that orders are always of fixed size. Less of an expensive item at the same percentage profit margin over cost, is needed to equal the profit from a cheap item at the same margin.
"Anybody who doesn't know that doesn't have an opinion worth listening to."
That would include many freepers.
I tried to educate one on replacement costs yesterday, and he made the argument of 'would you fine with me giving you an estimate for fixing your house then charging you 3 times as much'... Like that made any sense or related to the retailing of a commodity like gasonline in ANY way, shape, or form.
I have to admit, though. I got up at 5 am and filled up our three cars. It hurt me to see the contractor with the dually next to me as I watched his pump still rolling at $135.00 as I drove away. It is going to be tough over the next few weeks, and the pretty airheads on TV won't help much. God, but those people are stupid!!