I was hoping this was the U.K. Scrappleface.
Apparently not.
No, it's for real. I was surprised, too. I forgot that in my link, my computer froze, so I just hit 'post'. So I'm sure expats like Madonna and Gwynneth will hook up with their counterparts here like Rosie O and try to inflict this on our schools. I bet some places will just love it. I'm picturing the kindergartners picking up the word from older kids and trying it out on teacher. "No, Billy, that was the 6th time you said it, so it's timeout for you." Then little Billy repeats it over and over as he walks to the timeout place.