Evidently you don't understand the media business. They have a product life cycle the same as any other business. Once the product becomes stale, one either has to move it off the shelf or re-purpose it in some other manner.
The MSM has never played for the fool in this (or any other) story. What's happening here is that once initial interest begins to wane, they have to re-package it from another direction to get the last bit of mileage.
Once the MSM begins to contemplate its own 'participation' in a story, you can be sure that the story has reached its expiration date.