Why do they use the euphemism "Fair Tax" instead of calling it what it is -- a National Sales Tax? Wouldn't they be better off calling it what it is and letting the people decide if it is fair or not? Just asking. :)
Sounds like you haven't checked any of three sources:
The FairTax Book
The FairTax Bill
The FairTax website.
All three have good information about that. If you're not interested enough to check yourself you'll probably never know ... but maybe you could ask a neighbor.
Why do they use the euphemism "Fair Tax" instead of calling it what it is -- a National Sales Tax?
For another, it is not just a National Sales Tax (which is often used to describe VATs and opponents to confuse what kind of tax it is). It is a National Retail Sales Tax NRST).
Third it is referred to by both, NRST and FairTax by its supporters and the originators of the proposal.
Yet another is that it is an allusion to it being a tax on consumption rather than production under the philosophy remarked upon by 17th century English philosopher Thomas Hobbes, in Leviathan, in noting it is fairer to tax people on what they extract from the economy, as roughly measured by their consumption, than to tax them on what they produce for the economy, as roughly measured by their income. For people should pay taxes in accordance with "what they actually take out of the common pot, not what they leave in."
Yet another, the Congressional sponsors wanted that in the title of the bill.
Wouldn't they be better off calling it what it is and letting the people decide if it is fair or not? Just asking. :)
Who's "they"? Seems to me the American people pretty much decide for themselves what's what on looking into to its features no matter what it is labeled.
Marketing. Things sell better in a prettier package. And, the added bonus is that it actually is fair. When you have a good product, it's easy to sell.
"Why do they use the euphemism "Fair Tax" instead of calling it what it is -- a National Sales Tax? Wouldn't they be better off calling it what it is and letting the people decide if it is fair or not? Just asking. :)"
There have been other sales tax proposals; the FairTax is a specific one. By way of contrast, there are several flat tax proposals, all of which are collectively referred to as a flat tax. One of the flat tax proposals, for example, is the Burgess bill in the house and it doesn't even call for the elimination of a single line of the current system. It simply adds a flat tax option to the current mess.
The term "FairTax" came out of the research which was part of the design process. The American people named it the "FairTax".
Actually the Fair Tax name came from "the people" through focus groups and polling about the NRST and the concensus among those participating was that it was "a fair tax."