"I see the statement on "refocusing" her efforts as a subtle acknowledgement (probably by the handlers who tell her what to say, since I doubt she's got a very good sense of perspective) that she is not resonating with the rest of the country. People know that something is a little "off."
This is exaclty how I read it. I anticipated her handlers would tell her to make this move, for exactly the reason you stated.
exaclty..nice spelling...