No, I am not very rich, but I am in the middle class. Yes, we will face the tax when we go to the mall. However, we will get to keep every last cent of our paychecks, and we (as well as every taxpayer) will have our taxes rebated up to the poverty line.
The choice will once again be ours: hmmmm... do I buy that $130 pair of Nikes, or do I buy the $30 pair of Keds and bank the rest?
Sure, when there is a "consumption tax" you are going to pay when you consume. The rebate will subsidise groceries, etc. but EVERYONE will pay the freight for nonessentials - rich, middle class, poor.
Actually, you don't even need that mechanism. The true name in Calif is 'Sales & Use Tax'. IOW, it doesn't matter where you buy the asset; if you buy something in Calf, the retailer is the collection agent. Otherwise, the resident is responsible for reporting the purchase.