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Blogs Attract Young, Wealthy Readers (FR shines even tho it is NOT a Blog)
PC World ^ | 8/12/05 | Juan Carlos Perez - IDG

Posted on 08/12/2005 10:53:30 PM PDT by NormsRevenge

Good news for Web log publishers with aspirations of making money off their sites--compared to the average Internet user, visitors to Web logs, or blogs, tend to be younger and to belong to a wealthier household, a study has found.

Blog visitors are also more likely to shop online and to connect to the Internet using a broadband connection, according to the study "Behaviors of the Blogosphere" conducted by comScore Networks. Unsurprisingly, blog visitors are also more active online, visiting almost twice as many Web pages as the average Internet user.

ComScore defines blogs as "mostly amateur online diaries." In terms of unique visitors, FreeRepublic.com ranked first in the first quarter, followed by DrudgeReport.com, Fleshbot.com, Gawker.com, and Fark.com. By visits, DrudgeReport came in first, followed by Fark.com, FreeRepublic.com, Gawker.com, and Slashdot.org.

"ComScore found that blog visitors represent a demographically attractive advertising audience. Blog visitors are disproportionately likely to be affluent, young, and broadband-enabled," reads the study, published this week.

Some Statistics

Blog visitors are 11 percent more likely than the average Internet user to have incomes of $75,000 or more, and are 30 percent more likely to live in households headed by someone between the ages of 18 and 34, the study found.

During the first quarter, the average blog visitor viewed 77 percent more Web pages than the average Internet user, and spent 23 hours per week online, compared with 13 hours per week for the average user, according to the study. Regarding e-commerce behavior, blog visitors are 30 percent more likely to shop online than the average user.

Proof of the rising popularity of blogs is that about 50 million U.S. Internet users (about 30 percent of all U.S. Internet users) visited blog sites in the first quarter of 2005, up 45 percent compared with 2004's first quarter, according to the study.

The most popular type of blog is the political one, according to the study, which was sponsored by blogging software and service vendor Six Apart and by blog publisher Gawker Media.

The study was based on comScore's tracking of the online activity of over 2 million Internet users.


TOPICS: Extended News; Free Republic
KEYWORDS: attract; blogs; readers; wealthy; weblogs; young
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Similar article to one posted in FR thread a few days earlier...

Blog Readers Up 45% in Q1 (Free Republic #1) ^

1 posted on 08/12/2005 10:53:33 PM PDT by NormsRevenge
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To: Jim Robinson; John Robinson; kristinn

You folks have created a monster.

A veritable MSM slayer. :)

Thanks!


2 posted on 08/12/2005 10:55:46 PM PDT by NormsRevenge (Semper Fi ... "To remain silent when they should protest makes cowards of men." -- THOMAS JEFFERSON)
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To: NormsRevenge
Blogs Attract Young, Wealthy Readers

Not to mention good looking.

3 posted on 08/12/2005 10:58:32 PM PDT by Jeff Chandler (Peace Begins in the Womb)
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To: NormsRevenge

Young? I'm 50 yet do feel young. Does that count?


4 posted on 08/12/2005 11:00:32 PM PDT by tbird5
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To: Jeff Chandler

These new silk pajamas are the cat's meow.


5 posted on 08/12/2005 11:04:25 PM PDT by battlegearboat
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To: NormsRevenge

Wow... we're beating slashdot too? Cool...


6 posted on 08/12/2005 11:04:58 PM PDT by Ramius (Blades for war fighters: http://freeper.the-hobbit-hole.net)
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To: NormsRevenge
Blog visitors are 11 percent more likely than the average Internet user to have incomes of $75,000 or more

I wish.

7 posted on 08/12/2005 11:07:40 PM PDT by Republican Wildcat
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To: Jeff Chandler
Ah, but in a roundabout way, they did mention that we are good looking:

ComScore found that blog visitors represent a demographically attractive advertising audience.

8 posted on 08/12/2005 11:08:04 PM PDT by GretchenM (Hooked on porn and hating it? Visit http://www.theophostic.com .)
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To: GretchenM

LOL


9 posted on 08/12/2005 11:08:35 PM PDT by Republican Wildcat
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To: Ramius

slash who? lol

I can count on my hands, the number of blogs I have been to.


10 posted on 08/12/2005 11:17:30 PM PDT by NormsRevenge (Semper Fi ... "To remain silent when they should protest makes cowards of men." -- THOMAS JEFFERSON)
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To: NormsRevenge
I can count on my hands, the number of blogs I have been to.

Me too. FR is THE definitive conservative forum and the world's number one source of cool Viking Kitty pix. :o)
11 posted on 08/12/2005 11:28:13 PM PDT by Liberty Valance (Why? Ask Jamie Gorelick)
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To: NormsRevenge
slash who? lol

hehehe... slashdot (News for Nerds) is actually a pretty widely used forum for tech type folk. Heck, that we're up there with the Drudge Report is pretty cool all by itself.

12 posted on 08/12/2005 11:30:06 PM PDT by Ramius (Blades for war fighters: http://freeper.the-hobbit-hole.net)
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To: Liberty Valance

I don't know what I'd do without FR!!!!!


13 posted on 08/12/2005 11:30:58 PM PDT by Stellar Dendrite (The presence of "peace" is the absence of opposition to socialism -- Marx)
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To: Stellar Dendrite

I don't know what I'd do without FR!!!!!

---

SLEEP more!


14 posted on 08/12/2005 11:36:12 PM PDT by NormsRevenge (Semper Fi ... "To remain silent when they should protest makes cowards of men." -- THOMAS JEFFERSON)
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To: NormsRevenge

Say G'Nite Norm.

G'Nite! :)


15 posted on 08/12/2005 11:36:59 PM PDT by NormsRevenge (Semper Fi ... "To remain silent when they should protest makes cowards of men." -- THOMAS JEFFERSON)
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To: tbird5

"Young? I'm 50 yet do feel young. Does that count?"


Of course. It's the 19-year old Marxists at DU that are in a 'state of withering away" ....


16 posted on 08/12/2005 11:37:28 PM PDT by The Spirit Of Allegiance (SAVE THE BRAINFOREST! Boycott the RED Dead Tree Media & NUKE the DNC Class Action Temper Tantrum!)
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To: NormsRevenge

Glad to know my quarterly donation is doing some good.


17 posted on 08/12/2005 11:40:52 PM PDT by OKIEDOC (There's nothing like hearing someone say thank you for your help.)
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To: NormsRevenge
[In terms of unique visitors, FreeRepublic.com ranked first in the first quarter, followed by DrudgeReport.com, Fleshbot.com, Gawker.com, and Fark.com.]




We're number one.

And even though they didn't make the list, in my book the DU is still NUMBER TWO! :^)
18 posted on 08/12/2005 11:41:03 PM PDT by spinestein (The facts fairly and honestly presented, truth will take care of itself.)
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To: tbird5
I'm 59,so yeah,you're young! ;o)
19 posted on 08/12/2005 11:43:44 PM PDT by smoothsailing (Qui Nhon Turtle Co.)
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To: NormsRevenge

I'm rich! As rich as astronauts! Mwahahahahaha!

Wait a minute...damn...No I'm not.


20 posted on 08/13/2005 12:09:48 AM PDT by Alexander Rubin (Octavius - You make my heart glad building thus, as if Rome is to be eternal.)
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