I think Boeing is hitting another homerun with their new version of the 777.
Airbus is betting on larger planes, more centralized hubs and routes.
Boeing is betting on a diversification of routes, and a distributed, not centralized routing system. For Boeing, this means a lot of midsize planes doing short haul and long haul routes directly, rather than funneling passengers through hubs.
I pick the longermore direct route, smaller plane any day. Who wants to fly on a plane with 700 other people and then change planes again to get where you are going?