I remember seeing an ad that stated "Cancer. The only thing that ever kicked John Wayne's a55." Or something to that effect. I thought it was pretty catchy.
What's the old saying: Cigarettes are the only thing that, when used properly, will kill you.
Again, not everyone will die of lung cancer but the odds are increased.
MAD magazine once did an ad parody. Original ad: If it wasn't for Winston, I wouldn't smoke. Their version: If it wasn't for Winsom, I wouldn't smoke. I also wouldn't cough. And my breath wouldn't smell, and my teeth wouldn't be discolored, and...
(At the end, the "surgeon general's warning" said something like "The Surgeon General is amazed that cancer (and other things) weren't even mentioned in this ad."