The purpose is not one of evangelism, but rather teaching the traits of Jesus to help others achieve personal success.
It ain't about gettin', it's about giving and serving.
Folks,
I think the problem is that the church is losing its focus on timeless principles and embracing Fadishness. Too many fads really. Count them ---> WWJD bracelets and jewelry ( without understanding what WWJD really means), The Prayer of Jabez ( which was so cool a few years back only to disappear later), newspaper eschatology, etc. etc. etc.
We've got to go back to basics folks. It ain't easy because it requires discipline. But thats the problem with Christianity today. We've been bitten by the 30 second sound byte bug.