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Blog Readers Up 45% in Q1 (Free Republic #1)
Red Herring ^ | Monday, August 8, 2005

Posted on 08/08/2005 4:13:34 PM PDT by kristinn

U.S. blog readership in the first quarter jumped 45 percent to 49.5 million people, or one-sixth of the total U.S. population, a report said Monday, suggesting the blogosphere is becoming increasingly alluring to online advertisers.

  The increase means 30 percent of U.S. Internet users visited blog sites in the quarter, according to the comScore Media Metrix report.

  In the quarter, Google’s Blogspot had 19 million unique visitors, which comScore noted was more than big mainstream media sites NYTimes.com, USAToday.com, and WashingtonPost.com. However, these visitors were spread around Blogspot’s millions of individual sites.

  As far as advertisers are concerned, blog readers are a desirable demographic—young, wealthy, likely to shop online, and with high-speed Internet connections. They visit 77 percent more web pages than the average Internet user.

  The most popular blogs were Free Republic with 3.6 million visitors, Drudge Report with 2.3 million, Fleshbot (a Gawker Media blog) with 1.2 million, followed by Gawker and Fark, both with 1.1 million. Regularly updated blogs won a huge portion of the overall visits. Drudge Report alone had 44.3 million visits.

  Most popular were political blogs followed by “hipster” lifestyle blogs, tech blogs, and blogs written by women, comScore noted.

  However, blog readership tails off rather quickly, with the majority of blogs having under 100 visitors a day, according to Rick Bruner, director of research for DoubleClick, who co-authored the comScore report.

  The comScore data does not address these smaller blogs as many are merged with all the other blogs hosted by the same domain, as in the case of Six Apart’s TypePad. Others simply did not make the cut, as the list was limited to the Top 400 most-trafficked blog domains. All but one of the blog domains used in the report had more than 1,000 unique visitors.

  Down the Food Chain
In Mr. Bruner’s opinion, the high price of advertising on top sites will lead companies to “start looking deeper down the food chain for more affordable advertising.” He estimated that about half of total page views on the Internet are to small sites.

  Last week, Technorati announced that it had measured 14.2 million blogs, 55 percent of them active, about double the amount in March. The company counted 900,000 new posts per day in July, nearly double the amount in January (see Blogs: 900,000 Posts a Day).

  Mr. Bruner said that the Technorati numbers give credence to comScore’s report. But, he said, “They’re not really comparable. Technorati can spider links, but they can’t actually look at traffic.”

  An international report that combines blog creation with blog readerships of all sizes has yet to be completed.

  The comScore report was sponsored by Six Apart and blog network Gawker Media.


TOPICS: Breaking News; Free Republic; News/Current Events
KEYWORDS: congrats; fr; freerepublic; freerepublic1; topten; weblogs
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To: OXENinFLA

OX how do I get my number?


141 posted on 08/08/2005 5:26:24 PM PDT by Dog (Eat at Joe's Bar and Grill...)
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To: I'm ALL Right!
HOWEVER, we are all just a bunch of right-wing extremists here, remember?!

Right! And we all wear pajamas. lol

142 posted on 08/08/2005 5:26:44 PM PDT by Temple Owl
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To: RushCrush
This is probably a dumb question, but why doesn't Jim allow advertisers? I would imagine that the immediate guess is that the participants in this site would like it to remain ad-free, however I think it would be useful, especially if Jim were picky about the products and companies he did business with?

Read my #116, we have the same thoughts on this matter.

143 posted on 08/08/2005 5:26:46 PM PDT by MinorityRepublican
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To: sam_paine
Dumb Question.....Where do you get your stats?

Click here:

http://www.freerepublic.com/focus/my/

144 posted on 08/08/2005 5:27:21 PM PDT by FreedomCalls (It's the "Statue of Liberty," not the "Statue of Security.")
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To: Jim Robinson; John Robinson
Thank you both.

FR is a very positive part of my life.

And I spend waaaaaaaaaaaaaaaaaaaaay too much time here :)

145 posted on 08/08/2005 5:28:08 PM PDT by upchuck ("If our nation be destroyed, it would be from the judiciary." ~ Thomas Jefferson)
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To: sam_paine

Top right corner in "more" next to mail.


146 posted on 08/08/2005 5:28:12 PM PDT by A message (RINOs and Democrats must be voted out of office for the safety of our nation.)
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To: Dog

Try this Dog


http://www.freerepublic.com/focus/my/


147 posted on 08/08/2005 5:28:21 PM PDT by Rightly Biased (<><)
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To: MinorityRepublican

Completely agree. Why not use our space and our visibility to promote CONSERVATIVE businesses/publications. Keep the scope small, start with just the conservative advocates you mentioned. Keep the Ben & Jerry's of the world OUT.


148 posted on 08/08/2005 5:28:33 PM PDT by RushCrush (The mediocre always throw stones at the brilliant.)
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To: kristinn

I'm glad we're way up there, but this is preposterous. Drudge probably gets a couple million hits per day.


149 posted on 08/08/2005 5:28:48 PM PDT by doug from upland (The Hillary documentary is coming -- INDICTING HILLARY)
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To: kristinn; Jim Robinson

Yay----Jim! You created a winner!

and yay, all ya'll freepers, for making this happen for all of us!!!


150 posted on 08/08/2005 5:29:02 PM PDT by Txsleuth (Free Republic is #1!!!!!)
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To: sam_paine
Where do you get your stats?

Click on "More" up in the upper right hand corner.

That gets you to your Personal Menu. It's right there.

151 posted on 08/08/2005 5:29:09 PM PDT by OXENinFLA
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To: randog

It is an entertaining website.


152 posted on 08/08/2005 5:29:20 PM PDT by mainepatsfan
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To: Rightly Biased
Cool I got:

You've posted a total of 710 threads and 61,278 replies

I don't have a life it seems...:-)

Thanks!

153 posted on 08/08/2005 5:29:38 PM PDT by Dog (Eat at Joe's Bar and Grill...)
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To: Darth Reagan

ping


154 posted on 08/08/2005 5:30:13 PM PDT by marblehead17 (I love it when a plan comes together.)
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To: hipaatwo

Really? CNN said Kos, was?

I didn't see Kos listed in the above article, did I?


155 posted on 08/08/2005 5:31:00 PM PDT by Txsleuth (Free Republic is #1!!!!!)
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To: kristinn

I just don't get it. Fr is not a blog.

Maybe if I read all 150+ comments, someone will explain it to me.


156 posted on 08/08/2005 5:31:04 PM PDT by Nita Nupress
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To: A message

LOL. I know! Now only if we had grammar check! :-)


157 posted on 08/08/2005 5:31:36 PM PDT by tiredoflaundry (Tampa Bay, Fl. The lightning capital of the world!)
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To: Keith in Iowa

I don't think we are a blog...but anytime we are put #1, I'll take it!


158 posted on 08/08/2005 5:31:52 PM PDT by Txsleuth (Free Republic is #1!!!!!)
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To: Dog
You don't have a life?

You've posted a total of 1,899 threads and 2,439 replies.

Geez, I've been here way too long....

159 posted on 08/08/2005 5:32:10 PM PDT by Brian Mosely (A government is a body of people -- usually notably ungoverned)
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To: Jim Robinson; John Robinson

Thanks guys. You really did a lot to save America, and it is much appreciated.


160 posted on 08/08/2005 5:32:17 PM PDT by Temple Owl
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