[Graybeard58]

I don't think I am "over reacting" but I also don't think that you and I are that far apart.I am sure that HEB is a fine store. I have only ever been to one and that was in Gatesville, Texas. That's not enough experience with them to make an assessment.

[Graybeard58]

Thanks for letting us know what HEB stands for. While at the store in Gatesville I saw a sign that said "HEB- Here Everything's Better" I didn't think that's actually what it stood for.

[TXBubba]

I've been trying to pull up what I've read. This is the best I can find so far. When I tried to click on the rest of the article it said it wasn't available. But if you want to log onto the Ausin UnAmerican MisStatesman you might get more info.

http://www.bloghouston.net/item/388

HEB holds off Wal-Mart in Houston grocery battle According to a Wall Street Journal article reprinted in the Austin American-Statesman, Houston is ground zero in an escalating grocery business battle between longtime Texas grocer HEB and retail giant Wal-Mart:

Although H-E-B is relatively unknown among consumers outside of Texas, it's providing a blueprint for competing successfully against Wal-Mart that's being closely watched by the grocery industry.

Even as Wal-Mart has spread throughout the state, with 213 supercenters, H-E-B has held on to market share above 60 percent in key cities, including Austin and San Antonio.

Now, both retailers have set their sights on Houston, the nation's fourth-largest city and one of its toughest grocery markets because of an eclectic immigrant population and cutthroat competition. Since 2000, H-E-B and Wal-Mart have opened stores and grabbed market share from local competitors. Houston is the greatest test yet of H-E-B's strategy of thriving in Wal-Mart's shadow by paying attention to local tastes.