Free Republic
Browse · Search
News/Activism
Topics · Post Article

Skip to comments.

Adidas buys Reebok for $3.8 Billion
Reuters via MyWay.com ^ | August 3, 2005 | Ulf Laessing

Posted on 08/03/2005 5:01:24 AM PDT by RayChuang88

FRANKFURT (Reuters) - German sporting goods maker Adidas-Salomon is buying U.S. rival Reebok (RBK) in a 3.1 billion euro ($3.8 billion) deal to expand its reach in Nike's (NKE) home market.

Shares in Reebok surged 32 percent to $58.17 in Germany, while Adidas was up 6 percent at 156.40 euros at 1005 GMT, after it painted a bright outlook for the merged group.

Adidas shares had initially dropped 4 percent on the news, as it said it would help fund the takeover with equity and as some analysts questioned the deal's benefits.

Adidas, the number two in the sporting goods industry behind Nike, said on Wednesday it was buying the outstanding shares of No. 3 player Reebok for $59 per share in cash, a 34 percent premium to Reebok's closing share price on Tuesday.

(Excerpt) Read more at finance.myway.com ...


TOPICS: Business/Economy; Germany
KEYWORDS: adidas; merger; reebok; retail; shoe; sports; sportsapparel
It appears that Adidas--who was once the #1 sports shoe and apparel company in the world before the rise of Nike--wants to be #1 again in a big way. The merger with Reebok will certainly given Adidas a lot of clout in the USA, notably since Reebok is a major sports apparel supplier to both the NFL and NBA.
1 posted on 08/03/2005 5:01:25 AM PDT by RayChuang88
[ Post Reply | Private Reply | View Replies]

To: RayChuang88

Funny how that works. Adidas ceded much of the U.S. market to Nike, now it will buy Nike to get it back. I wonder if it will choke on the bone.


2 posted on 08/03/2005 5:04:30 AM PDT by 1rudeboy
[ Post Reply | Private Reply | To 1 | View Replies]

To: RayChuang88
German sporting goods maker Adidas-Salomon ...

That just stopped me from ever buying another pair of Reeboks.
3 posted on 08/03/2005 5:05:11 AM PDT by Rose of Sharn
[ Post Reply | Private Reply | To 1 | View Replies]

To: RayChuang88

I'm sticking to New Balance.


4 posted on 08/03/2005 5:06:29 AM PDT by Desdemona (Music Librarian and provider of cucumber sandwiches, TTGC Ladies' Auxiliary. Hats required.)
[ Post Reply | Private Reply | To 1 | View Replies]

To: 1rudeboy

you need more coffee....(g)they ain't buying NIke..


5 posted on 08/03/2005 5:07:06 AM PDT by ken5050 (Ann Coulter needs to have children ASAP to pass on her gene pool....any volunteers?)
[ Post Reply | Private Reply | To 2 | View Replies]

To: Desdemona
New Balance makes very nice running shoes (I wear a pair for my morning walks) but they're not exactly cheap, either (my pair cost US$60 even when bought at discount).
6 posted on 08/03/2005 5:09:12 AM PDT by RayChuang88
[ Post Reply | Private Reply | To 4 | View Replies]

To: ken5050

Yikes. Looks like I need something stronger in my eye-opener.


7 posted on 08/03/2005 5:11:26 AM PDT by 1rudeboy
[ Post Reply | Private Reply | To 5 | View Replies]

To: RayChuang88
New Balance makes very nice running shoes (I wear a pair for my morning walks) but they're not exactly cheap, either (my pair cost US$60 even when bought at discount).

$60 is cheap for decent running shoes..

8 posted on 08/03/2005 5:11:36 AM PDT by Labyrinthos
[ Post Reply | Private Reply | To 6 | View Replies]

To: RayChuang88
New Balance makes very nice running shoes (I wear a pair for my morning walks) but they're not exactly cheap, either (my pair cost US$60 even when bought at discount).

I paid a lot for mine. The big thing is that New Balance makes shoes for feet with different shapes, not just sizes, and some of us need that. And rollover bars.

9 posted on 08/03/2005 5:11:37 AM PDT by Desdemona (Music Librarian and provider of cucumber sandwiches, TTGC Ladies' Auxiliary. Hats required.)
[ Post Reply | Private Reply | To 6 | View Replies]

To: Labyrinthos
$60 is cheap for decent running shoes.

Well, the original price for that pair of shoes was US$85--and it wasn't even top of the line for New Balance, either!

10 posted on 08/03/2005 5:19:05 AM PDT by RayChuang88
[ Post Reply | Private Reply | To 8 | View Replies]

To: Desdemona; Labyrinthos

NB makes a great shoe..been running in them for years..but IMHO, about the only difference between a $60 pair of NB and a $140 pair, is...ta da..$80...I run about 20-25 miles a week..and get a new pair every 3 months..The average runner would be far better served buying a much cheaper pair and replacing it twice as often..


11 posted on 08/03/2005 5:20:03 AM PDT by ken5050 (Ann Coulter needs to have children ASAP to pass on her gene pool....any volunteers?)
[ Post Reply | Private Reply | To 9 | View Replies]

To: RayChuang88
We used to have a slogan in high school: ADIDAS = All Day I Dreamed About Sex
12 posted on 08/03/2005 5:45:06 AM PDT by JackDanielsOldNo7 (Jack Daniels is so good you can feel a straight shot all the way to your toes.)
[ Post Reply | Private Reply | To 1 | View Replies]

To: RayChuang88; Desdemona

Maybe I'm a sucker for marketing, but I do believe that price matters to some extent. About a year ago, I purchased the NB 620, which is a cross-trianing shoe, for about $50. To this day, I've never really been comfortable in them. A couple of weeks ago, I brought the NB 727 for about $80, which are marketed as walking/hiking shoes. They are so comfortable that I brought a second set just for the gym and cross-training. Same size, different price, different style, world of difference. Perhaps we're both right in that the difference between an $85 shoe and $140 shoe is the price, and the difference between a $50 show and $80 shoe is fit and comfort.


13 posted on 08/03/2005 5:51:11 AM PDT by Labyrinthos
[ Post Reply | Private Reply | To 10 | View Replies]

Comment #14 Removed by Moderator

To: Desdemona
I'm sticking to New Balance.

New Balance is the only major sports shoe manufacturer with a significant US production commitment; for my next athletic shoe I probably go to the Skowhegan Maine factory store.

15 posted on 08/04/2005 8:28:04 PM PDT by MRMEAN (Suppose you were an idiot, and suppose you were a member of congress; but I repeat myself. - Mark Tw)
[ Post Reply | Private Reply | To 4 | View Replies]

To: RayChuang88

I bought RBK in spring '04 at $36. Sadly it was only 25 shares, but fortunately it was not less than 25 shares. I bought it as a value play - - many value companies are candidates for acquisition.


16 posted on 08/04/2005 8:41:55 PM PDT by jimfree (Freep and Ye shall find.)
[ Post Reply | Private Reply | To 1 | View Replies]

To: MRMEAN
New Balance is the only major sports shoe manufacturer with a significant US production commitment; for my next athletic shoe I probably go to the Skowhegan Maine factory store.

I have my athletic shoes custom made. Hersey Custom Running Shoes www.herseycustomshoe.com has been doing a good job for many years. I am a racewalker and for me the difference of a custom made shoe is very important. Anybody that has problems with getting shoes that fit or are comfortable should consider this option. You will spend a couple hundred for the shoes but they can be resoled for a fraction of that, spreading the cost out.

17 posted on 08/04/2005 8:46:17 PM PDT by jimfree (Freep and Ye shall find.)
[ Post Reply | Private Reply | To 15 | View Replies]

Disclaimer: Opinions posted on Free Republic are those of the individual posters and do not necessarily represent the opinion of Free Republic or its management. All materials posted herein are protected by copyright law and the exemption for fair use of copyrighted works.

Free Republic
Browse · Search
News/Activism
Topics · Post Article

FreeRepublic, LLC, PO BOX 9771, FRESNO, CA 93794
FreeRepublic.com is powered by software copyright 2000-2008 John Robinson