'Cause it was the first mouse, and just so damned cool! :)
Notice the DB9 connector - this puppy plugs onto a card slotted in my Apple][+. Also: it only had 9 pins and there's no electronics on the board - the quadrature signals go down the line to the computer (where the circuitry is). With power, ground, button, and 4 detector lines, it only leaves 2 wires. They _could_ have added another 2 buttons; but depended upon using the modifier keys instead - nobody ever _thought_ more than one button was necessary.
This is the first mouse, ever. It has one button.
But not long after, Engelbart had the NLS up and running with a three-button mouse (the thing on the left is a chord keyboard for commands).
Xerox took it to two buttons with the Star, and Apple eliminated one more.