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Ugly Men Called In For Drinks Firms Ads
Yahoo News ^
| July 27, 2005
| Staff
Posted on 07/27/2005 8:57:01 AM PDT by MadIvan
Drinks companies have been ordered to use uglier men in their advertising campaigns.The Advertising Standards Authority believes "balding" and "paunchy" men would be less likely to encourage women to drink to achieve social success.The new advertising code stresses that links must not be made between alcohol and seduction.
A campaign for popular sparkling drink Lambrini has become the first to fall foul of the new rules.
The Authority objected to a poster which showed three women "hooking" a slim, young man in a parody of a fairground game.
The industry regulator instructed the firm: "We would advise that the man in the picture should be unattractive - ie overweight, middle-aged, balding etc.
"In its current form we consider that the ad is in danger of implying that the drink may bring sexual/social success, because the man in question looks quite attractive and desirable to the girls.
"If the man was clearly unattractive, we think that this implication would be removed from the ad."
Lambrini owner John Halewood said the Authority should not be in the business of defining who was and was not unattractive enough to star in ads.
He said: "It makes some very understandable rulings to encourage sensible drinking but we're not sure they're qualified to decide for the nation who's sexy and who's not.
"Sexual attraction is happily one of the few things in life that can't be governed."
TOPICS: Culture/Society; Foreign Affairs; Government; United Kingdom
KEYWORDS: drinks; ugliness
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Fortunately the alcohol itself is seductive enough to some of us.
Regards, Ivan
1
posted on
07/27/2005 8:57:01 AM PDT
by
MadIvan
To: Semper911; lutz; Laurita; Deetes; Barset; fanfan; LadyofShalott; Tolik; mtngrl@vrwc; ...
2
posted on
07/27/2005 8:57:30 AM PDT
by
MadIvan
(You underestimate the power of the Dark Side - http://www.sithorder.com/)
To: MadIvan
The Australians have a corner on this trade. They sell their beer in really big cans...
3
posted on
07/27/2005 8:58:30 AM PDT
by
Eric in the Ozarks
(Scratch a Liberal. Uncover a Fascist)
To: MadIvan
Makes you feel kinda sorry for those who don't drink.
4
posted on
07/27/2005 8:58:32 AM PDT
by
mlc9852
To: MadIvan
Can we get bloated, bitchy, snarling women in the femine hygene comemrcals too?
5
posted on
07/27/2005 8:59:01 AM PDT
by
pikachu
(What if there were no more hypothetical questions?)
To: MadIvan
They should use fat ugly skanks that become more beautiful as the commercial goes on.
To: MadIvan
May as well use uglier men...it really makes no difference though...cuz the more a person drinks, the better the other looks anyways!!
7
posted on
07/27/2005 8:59:35 AM PDT
by
petpeeve
To: MadIvan
Don't ping me, I ain't ugly!
8
posted on
07/27/2005 9:00:07 AM PDT
by
Revolting cat!
("In the end, nothing explains anything!")
To: MadIvan
I think I've found a new career!!!!
To: dead
This mightn't be a candidate for a great title. Impenetrable, yes; great, no.
Dan
10
posted on
07/27/2005 9:00:23 AM PDT
by
BibChr
("...behold, they have rejected the word of the LORD, so what wisdom is in them?" [Jer. 8:9])
To: MadIvan
11
posted on
07/27/2005 9:00:50 AM PDT
by
Revolting cat!
("In the end, nothing explains anything!")
To: MadIvan
I have it on good authority that middled aged, balding men are, indeed, quite sexy...
I, of course, am referring to my wife...
12
posted on
07/27/2005 9:01:16 AM PDT
by
tje
To: MadIvan
encourage women to drink to achieve social success
So thats how a girl gets up the ladder...man why didn't I know that???
13
posted on
07/27/2005 9:02:15 AM PDT
by
PaulaB
(An appeaser is one who feeds a crocodile .. hoping it will eat him last--Winston Churchill)
To: Revolting cat!
Don't ping me, I ain't ugly!
LOL
14
posted on
07/27/2005 9:03:00 AM PDT
by
PaulaB
(An appeaser is one who feeds a crocodile .. hoping it will eat him last--Winston Churchill)
To: MadIvan
Woo hoo! Hollywood, here I come!
15
posted on
07/27/2005 9:03:01 AM PDT
by
rarestia
To: DainBramage
hahahahaha...
"Beer Goggles"
To: MadIvan
C'mon, this has got to be Scrappleface, right?
The Onion?
You know it's bad when reality is indistinguishable from comedy...
17
posted on
07/27/2005 9:03:51 AM PDT
by
Kommodor
(Is it just me or has the Fourth Estate become the Fifth Column?)
To: PaulaB
But my twin brother, he be ugly!
18
posted on
07/27/2005 9:04:14 AM PDT
by
Revolting cat!
("In the end, nothing explains anything!")
To: MadIvan
Ugly Men Called In For Drinks Firms AdsKewl. I've been thinking about pursuing a new career.
19
posted on
07/27/2005 9:05:46 AM PDT
by
dirtboy
(Drool overflowed my buffer...)
To: MadIvan
I may not be overweight , balding or middle aged but I certainly am unattractive to women.
20
posted on
07/27/2005 9:06:46 AM PDT
by
CzarNicky
(The problem with bad ideas is that they seemed like good ideas at the time.)
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