Hill said: "It was designed to look like an ordinary object, like an ordinary bottle of water, but it was clearly marked out as an exhibit. "If you put something in a frame or on a plinth people usually recognise it's a piece of art and treat it with respect." Maybe they wouldn't commit the unspeakable sacrilege of drinking it, but they'll be happy to disdain it for the tendentious piece of [fill in the appropriate noun] it is.