Sell to legal adults and make 10% profit, or sell to the illegal underage market and make, what, 1000% profit? 5000% profit?
Gee, what will they do?
Currently, the underage market represents 30% of all pot smokers. With legalization, that could rise to 50%.
Big market with a big mark-up.
Gee, what will they do?
Many (although not all) will prefer a smaller profit margin with no risk of prison.
Currently, the underage market represents 30% of all pot smokers. With legalization, that could rise to 50%.
Or it could fall.