Right, there's Reason and there's Liberty, the two libertarian magazines. In my libertarian days, I always preferred the frumpier, geekier Liberty (I hope I haven't gotten the two reversed). I always kind of felt like Reason was written for the more left-leaning libertarian crowd.
Liberty represents a sane medium in contrast to Reason on the one side and LewRockwell.com on the other. They get deeper into the nuts and bolts of libertarianism than their competitors, but you don't have to be a libertarian to agree with them about some key issues.
Urban libertarians need their country cousins if they're going to make any headway, but it could be that the two groups have less in common with each other than they do with their fellow urbanites or country-dwellers. US politics have gotten a lot more divided between red and blue states in recent years, and the libertarians haven't been immune to the developments.